The demand for interactive and personalised television services will push annual worldwide set-top box shipments over 200 million by 2013, as providers overhaul their current base with next-generation models, according to Parks Associates.
The research firm’s latest report says the global digital transition and new distribution channels like DTT, IPTV, and over-the-top video services will intensify competition in the television service market. Carriers and manufacturers looking for a competitive advantage will replace their current installed base of set-tops with advanced models capable of supporting applications such as time- and place-shifting and Internet-based offerings.
“Consumers are attracted to the concept of connected CE, with one-third of US broadband households very interested in a set-top box that connects to their PC and Internet service as well as their TV,” said Jayant Dasari, research analyst, Parks Associates. “While less than ten per cent are willing to pay a monthly fee, demand is still on an upward trend, especially as the set-top connects to more and more services.”