Advanced Television

3D TV must pay

September 11, 2009

From Colin Mann in Amsterdam

Fox Sports chairman David Hill told IBC broadcasters will not invest in 3D until they know there will be a pay back and warned that, typically, whatever spend was budgeted to implement 3D the reality was likely to be 10 times as high.

Hill pointed out that as a broadcaster it had been impossible for him to go to advertisers seeking an increase in rates to cover the additional costs of HD. "HD cost us all a fortune, not just in all our trucks, but our internal infrastructure. We're not a public service broadcaster." He could see the same thing again with 3D.

Categories: Articles, UHD