Advanced Television

Nagravision brings widgets to pay TV operators

September 15, 2009

Nagravision has debuted its new widget publishing platform. Internet-enabled set-top boxes or set-top-less TVs can run TV-centric widgets on the TV screen that are controlled by the customer’s standard remote. The platform allows operators to jointly develop with content partners, advanced widgets services in relation to live or on-demand content for pay TV subscribers. Additionally, operators can gain and maintain full control of revenues from advertisements tied to specific Internet content to complement traditional broadcast media revenues.

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