Advanced Television

Google acquires AdMob

November 13, 2009

Google has agreed a deal to buy the mobile advertising firm AdMob. The search giant is paying $750 million in stock for the firm in a bid to take advantage of advertising opportunities in mobile devices. AdMob specialises in selling adverts displayed on small screens for handsets such as the iPhone or the Blackberry. Google said mobile advertising had “enormous potential” and praised AdMob’s “exceptional progress”.

Categories: Advertising, Articles, Business, M&A, Mobile, Mobile TV