Nine major TV station groups are banding together to develop practical service models, forge partnerships and possibly enter the business in a joint venture, according to various reports.
The nine groups involved in what’s being called the Pearl Group or the Pearl Project are: Gannett, Media General, Hearst Television, Cox, Belo, Scripps, Ion Media, Raycom and Post-Newsweek.
There's a planned formal announcement of the initiative at the Consumer Electronics Show Jan. 7-10 in Las Vegas. Pearl will have the size and national footprint needed to raise capital and cut deals with wireless carriers, mobile device manufacturers, retailers, other content providers and advertisers. And by working together, the broadcasters will be able to compliment local services with national services and branding.