The consumer electronics (CE) industry will generate more than $165 billion in US shipment revenues this year, a slight increase from 2009, according to the semi-annual industry forecast released by the US Consumer Electronics Association (CEA).
“2009 is a year none of us wish to repeat and now we look forward to 2010. There is light at the end of the tunnel and it is the bright light of innovation,” said CEA President and CEO Gary Shapiro. “We are seeing more innovation at this show than at any show in our history. There are a record number of new exhibitors, more than 330, among the 2,500 companies showcasing the next generation of technology.”
The television market has been one of the primary revenue drivers the past several years as consumers made the transition to high-definition, flat-panel sets. Unit sales will climb to more than 37 million in 2010 but price drops will cause display revenue to decline slightly to $22 billion. Innovation in TV displays, such as 3D, Internet connectivity and OLED technology, will continue to grow and help maintain revenue in the display category. CEA projects sales of more than 4 million 3D television sets in 2010.