Avatar movie paves the way for 3D TV
January 13, 2010
The popularity of Avatar and other 3D movies will put 3D TV on the map for consumers, reports In-Stat. 2010 will be a big year for 3D entertainment, as movie studios release more 3D films shown in a growing number of 3D-equipped theatres.
– Worldwide 3D TV shipments will reach 41 million in 2014.
– 3D Blu-ray player shipments will track closely with 3D TVs.
– Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
– Many Pay-TV operators will use half resolution 3D as a stepping stone and learning opportunity for full HD 3D in the future.
On a regional basis, North America will be the largest market.