French VOD market up 175% in two years
February 2, 2010
The French VOD market continues to see growth, mainly driven by operator offers. According to preliminary figures from GFK, the VOD market grew to over E80 million in 2009, up from E53 million in 2008.
TV VOD represents from 80 per cent to 90 per cent of VOD revenues in France. In this market, Orange VOD holds the lion's share in terms of enabled households, revenues and monthly buy rate. Dataxis Intelligence's latest estimates show that the operator has a market share of more than 25 per cent in terms of revenues. On average, a VOD enabled household ordered 3.3 paying titles in 2009 from Orange VOD, compared to 3.1 in 2008.
Although it was launched more recently, cable VOD sees a strong growth among VOD users. With 4000 titles, Numericable's library is now available to 1.95 million households. These subscribers viewed an average of 2.1 titles in 2009 and generated revenue of approximately E12 million Euros in 2009.