Virgin Media saw a record breaking 2009 with over 750 million on demand views, an increase of 50 per cent on the previous 12 months. Over 59 per cent of Virgin Media's 3.7 million TV customers are now regularly using the service, an increase of over a quarter of a million homes in a year.
Since BBC iPlayer launched on Virgin Media in May 2008, its first TV platform, it has received almost 300 million views. Viewing has accelerated from 10.5 million views in June 2008 to a record 20 million views in December 2009. ITV Player enjoyed a strong end of year performance with 25 million views over the last three months.
Over 11 million movies were watched on demand throughout 2009. December saw a 29 per cent increase on November, driven by some family favourites including Harry Potter And The Half Blood Prince, shown on demand on the same day as the DVD release, and Monsters Vs Aliens as well as hit films Public Enemies, Moon and The Hangover.