News Corp buys social gamer
April 23, 2010
News Corp has acquired Irata Labs, a developer of social games across Twitter and Facebook. It seems Irata will be tapped to work with various News Corp. holdings when needed, rather than folded into MySpace or News Corp's existing games companies. At the moment, the company says it's developing a location-based platform for social gaming.
Irata's has two main products that it developed. Its most popular one is Spymaster, which debuted last year and is played mostly on Twitterâ€”one of the few games that have emerged on the microblogging siteâ€”and on Facebook. The other is iList Micro, which lets users turn Twitter into a classifieds section, allowing them to look for things to buy according to ZIP code or product type.
About two years ago, the company received $1.5 million in initial backing for iList from Dmitry Shapiro, founder of the Veoh Networks (which declared bankruptcy and was then sold to Qlipso earlier this month).