Following up its iPhone app Sky has launched a Sky Mobile TV app for the Apple iPad, offering access to all Sky Sports channels and Sky News. The new bespoke app has been created to take advantage of the increased screen size offered by the new device.
Sky Mobile TV app for iPad allows users to browse the Sky Mobile TV electronic programme guide for free to see what's on over the next 24 hours. Subscription to Sky Mobile TV for iPad is currently £6 (E7) a month for existing Sky TV and Sky Player TV customers who take Sky Sports and £35 a month for all other customers (both Sky and non-Sky TV). To celebrate launch of Sky Mobile TV on iPad, existing Sky TV and Sky Player TV customers who subscribe to the Sky Sports Pack will get three month's free access and then pay £6 a month thereafter.
Despite offering less channels. Sky argues that the quality of its new app is better than the iPhone application, as it has been optimised for the iPad’s larger screen. But the high pricing of standalone subscription also suggests that the broadcaster fears that some of its existing satellite users might migrate over to the iPad service if the price difference is too wide.