Yahoo! is preparing to buy a “considerable” stake in Hulu, if the VoD site goes through with its IPO, according to investment bank Stifel Nicolaus & Co. It has been reported Hulu will go for a float and seek a value of $2bn.
Hulu generated video ad impressions of 783 million in July, putting it ahead of Microsoft, according to data from ComScore and for the same period it had 28.45 million unique viewers, behind rival You Tube, which has 143.2 million unique viewers.
Last month, the site introduced a new paid-for service, Hulu Plus that provides users with a wider range of programming for a fee of $9.99.