Ooyala, the end-to-end online video platform provider, has made a partnership with Roku, maker of streaming players. The deal gives Ooyala publishers the ability to create custom-branded video channels for Roku boxes. With this integration, Ooyala publishers can now reach Roku’s customer base of more than a half million. The out-of-the-box integration requires no added development work and makes creating a customer channel quick and easy.

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