Michael D. Eisner‘s Web studio, Vuguru, will produce half a dozen scripted Web video series for AOL. “We feel like we are building the future of great high-quality video content,” said Tim Armstrong, the chief executive of AOL.
Eisner said the partnership was proof that “story-telling series, emotional series” were coming to the fore on the Web. “These are shows that, in another form, could be on cable,” he said. The comedies and dramas will be sliced into segments of anywhere between five and 20 minutes.
The series will start in early 2011.