UK supermarket Sainsbury’s is to launch an online digital music and film download service in time for Christmas.
Sainsbury’s Entertainment already provides customers access to books, DVDs, Blu-rays, CDs and games to pre-order and purchase online through the Sainsbury’s website.
Now users will have the option to download music tracks and albums as well as access a selection of films for purchase or download. Music downloads will be compatible with MP3 players, including iTunes and iPods, and all library types.
Richard Crampton, Sainsbury’s Head of Entertainment said: “Online enables us to offer much more than we can in store. The new site will join seamlessly with our existing non-food online offer so customers can browse and discover their favourite music, films, books and games easily.”