22% of Americans cut back their cable
November 12, 2010
Almost one in five Americans cancelled or scaled back their cable TV service in the last six months to save money, according to a poll from research firm Harris Interactive.
About 22 per cent of respondents said they downgraded or eliminated their cable TV service, and another 21 per cent considered it over that time, Harris found.
The percentage of US consumers who say they’ve cut back or eliminated cable hasn’t changed in the last year. In February 2010, 22 per cent of respondents affirmed cable cutbacks, while 21 per cent did in October 2009.
Cablevision, Comcast and Time Warner have all reported drops in their basic video service subscribers recently but all attribute it to recession hit customers cutting back and not cord cutting because of OTT services.