MTV has launched an app on the Samsung Galaxy tablet. The app will come preloaded on the device and MTV hopes advertisers will want to use the partnership to reach its young audience on another device.
The content on the app will include five full-length videos from popular MTV shows. Users will also be able to access content form MTV Iggy, the site for more underground music and pop culture, and receive news and enter competitions.
Antonio Canto, senior VP of Viacom Brand Solutions International, said: “Over the last few years, our mission has been to make MTV available to consumers wherever they are, bringing them the opportunity to customise their experience with the MTV brand and its content,” he said. “This also allows for our marketing partners to leverage these touchpoints in unique and fully customisable ways, being particularly attractive to consumer technology brands.”