Dramatic increase in Brazilian pay-TV subs
February 4, 2011
By Chris Forrester
Brazilian telecoms regulator Anatel says the country now has 9.76 million homes with pay TV (as of December 31st), which represents a dramatic year-on-year growth of 30.7 per cent. During December almost 238,000 net new subscribers were added, which meant a 2.5 per cent rise against November.
At the end of 2009 there were 7.47 million pay TV subscribers in the country. In December that year, DTH reception grew 4.6 per cent in comparison with previous month. Cable subscribers increased by 0.9 per cent. MMDS operators lost 1.7 per cent of their customers’ base.
DTH market share is now 45.8 per cent. Cable is still leading the market with 51 per cent, but DTH is catching up fast.