Advanced Television

Global mobile entertainment revenues $52bn in 2015

February 28, 2011

IE Market Research Corporation (IEMR) has published its Q1 2011 Global Mobile Entertainment Forecast, 2008 – 2015.

“We think that the global mobile entertainment market will see significant growth over the next five years. Globally, we are expecting mobile multimedia revenue to rise from $32 billion in 2009 to $52.8 billion in 2015. Compound Annual Growth Rate (CAGR) from 2011 to 2015 will be 9.5 per cent,” said Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile multimedia, we expect that Mobile TV will see the biggest growth in revenues over the next five years. We forecast that global mobile TV revenues (which are broadcast and unicast revenues) will increase from $2.52 billion in 2009 to $6.6 billion in 2015.”

The US is now the global hot-bed of mobile multimedia innovation both at the network and application layers. Assanie said, “US operators are about 1⁄2 a year to 1 year ahead of their Western European counterparts in the launch of 4G networks. This combined with the fact that many of the world’s largest technology companies, publishers, and content distributors are also based out of the US now means that the US has become the launching pad for many new and innovative services in the mobile multimedia space.”

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