Advanced Television

New ATIS standards for content on demand

March 10, 2011

ATIS has released two important new standards created by the ATIS IPTV Interoperability Forum (IIF), a global expert in IPTV standards development. The IPTV Content on Demand Service (ATIS-0800042) specifies functions and interfaces for the delivery of an IPTV Content on Demand (CoD) Service in a managed IP network. The other standard is Managing the IIF Trust Hierarchy Interoperability Specification (ATIS-0800023).

The CoD standard marks a major milestone for the IIF’s Phase 2 work, which is focused on interactive services including content-on-demand. This comprehensive standard specifies asset preparation, efficient content distribution to service provider servers based on CDN principals, IMS and non-IMS CoD session management for high Quality of Experience, and content delivery to users based on RTP/RTSP or HTTP streaming. The IIF’s Phase 3 will focus on expanding the IPTV service offering to include support for Internet Sourced Content, adaptive streaming and IPv6.

Categories: Articles, OTT, Regulation, Standards, VOD