EuroMedia April 2011

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FINDING A NICHE

Prospective channels seeking a niche audience that can be monetised via subscriptions, donations or targeted advertising now have another route to market with OTT and Connected TV allowing them to ‘market test’ their TV proposition, potentially on the way to  becoming significant broadcast players. Colin Mann talks to some of the providers making helping them along the way.

Download Niche Channels article


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