The first figures released by the UK’s Radioplayer reveal the Internet service has achieved 5.7 million unique users over a four-week period, generating 22.5 million listening sessions.
Total listening hours have been boosted by a 52 per cent increase in the number of stations included on the service since it formed, from 157 to 238 stations. Andrew Harrison, chairman of Radioplayer, called it “a really encouraging first set of figures,” and the association is currently working with Rajar to establish new standardised metrics that can be produced on a regular basis.
Before the Radioplayer’s launch on March 31st, Internet radio attracted around 4.5 million listeners a week. The industry hopes presenting the majority of UK radio in one place, with the same search interface apparent across all individual stations’ sites, will provide a significant boost to internet listening.
The Radioplayer currently includes all BBC national and local stations as well as Global’s Capital and Heart networks, GMG’s Smooth Radio, Absolute Radio, Bauer Media, UTV Media, and a host of other local, regional, student and community radio stations.