Advanced Television

Price war drives China IPTV

June 10, 2011

With the fast growing subscriber base of IPTV, revenue generated by the adoption of IPTV has also been increasing in the country. The main reason for this is the increasing disposable income of the Chinese people. Per head disposable income increased at a CAGR of 12 per cent during 2008 – 2010. As a result, IPTV revenue is anticipated to grow at a CAGR of 38 per cent during 2012 –2014, says RNCOS’s new research report “Chinese IPTV Market Analysis”.

RNCOS research has identified several factors, which will help in boosting the revenue of the market, among which cheap rates of IPTV services due to the price wars between the telecom operators has been the most important one. As IPTV is a niche and new technology, the telecom operators are offering IPTV services at cheaper rates to attract more consumers. This will help the companies to boost their revenue and thus, the revenue of the IPTV industry as a whole.

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