Advanced Television

Big price drop in 3DTVs predicted

July 1, 2011

A recent Retrevo study found that a high price premium is one of the most common reasons consumers cite for not buying a 3DTV. That barrier may soon vanish as a Retrevo Labs Pulse study shows a significant downward trend in the price premium of 47 – 50-inch 3DTVs over equivalent non-3D 1080p LED-LCD and Plasma TVs from top brands including Sony, Samsung, Panasonic, LG and others.

The “best-fit” modelled analysis predicts the price premium which is currently around $400 (down from $900 a year ago) could drop as low as $150 – $200 just in time for the Christmas shopping season.

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