GlobeCast has appointed Philippe Rouxel as chief marketing officer. His principal assignment will be to develop GlobeCast’s global product strategy for all business units in France, UK, Italy, South Africa, Asia, and the Americas. He will lead the implementation of a strategy focused on value-added products in the broadcast market.
Since 2007, Rouxel has held the role of vice president of international distribution for France 24. Previously, he held business development positions with channels belonging to Lagardère, Canal+/Multithémathiques, Viacom/MTV Networks International, Première, and Walt Disney International.