The Mobile Content Venture (MCV) has unveiled its consumer brand “Dyle”, its logo and website. MCV is a joint venture dedicated to facilitating, on behalf of 12 major broadcast groups, a national mobile content service that delivers live television to mobile devices.
MCV will use the Dyle brand to certify that a device is capable of receiving and decrypting live mobile broadcast TV signals. The name and logo are a significant part of MCV’s strategy to drive awareness of and educate consumers about live mobile TV.
“When a consumer sees the Dyle logo on a box, they will know that the device has the technology required for live mobile TV, on-the-go, wherever they are. TV station owners can be confident that a Dyle-enabled device offers users the best possible live mobile TV experience,” said Salil Dalvi and Erik Moreno, co-GMs of MCV.