Advanced Television

Comcast rebranding sport network

August 2, 2011

Comcast has revealed that Versus, its cable sports network, will be rebranded as NBC Sports Network from next year.

Since completing its acquisition of NBC Universal this year, Comcast has indicated it will develop a strategy to compete with ESPN. In June, it paid $4.38 billion for the US broadcast rights for the Olympics from 2014 to 2020, and Brian Roberts, Comcast chief executive, has said he is committed to developing the company’s sports programming.

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