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Nielsen: 10 Android apps account for 43% of all usage

August 19, 2011

Ten Android apps account for nearly half of all usage, while most Android users spend close to an hour on apps and the web each day, according to a report by market research firm Nielsen.

The top ten apps took up 43 per cent of user’s time, and the top 50 attracted 61 per cent, showing that the majority of users tend to do the same things and use the same apps, despite there being over 250,000 apps available on the Android Market.

Nielsen did not release the list of top apps, but stated they will be revealed at a webinar on September 15th. Some of the top apps will undoubtedly be obvious online giants – such as Facebook, Twitter and YouTube.

Categories: App, Articles, Consumer Behaviour, Content, Mobile, Portable Media, Research