Futuresource Consulting, working with the European Broadcasting Union (EBU) announced the launch of new research into the key business challenges and future opportunities for European broadcasters in an evolving market.

It says the study will shed light on the shifting broadcast marketplace, consolidation, cost pressures and potential new revenue streams for the industry, as well as how buying behaviours may be changing on account of financial pressures. The results will be analysed within the context of the wider broadcast environment to ensure a thorough and long-term understanding of the marketplace.

“This is a clear demonstration of our commitment to providing our membership with the insight they need,” says Lieven Vermaele, Director, EBU Technology & Development. “In light of the many changes in broadcast technology and channels over recent years, this study will provide the foundations for new growth. From broadcast purchase decisions with major strategic implications, to identifying operational issues and solutions, our aim is to allow our members to take effective and timely action in anticipation of industry change.”

The basic concept for the study is that EBU member broadcasters respond to requests for company-specific information, which remain confidential, and in return are given the aggregated information. The EBU has called this ‘Project Fair Exchange’ for its members.

The findings will be delivered towards the end of 2011.

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