Facebook, Twitter are TV’s new power brokers
May 11, 2011
Digital media research company Futurescape has revealed how Facebook and Twitter are now considered power brokers for the global television industry. They say their ability to create new business opportunities and engage viewers, boosting advertising and pay-TV revenue, gives them a significant and increasing influence over all aspects of television.
Key findings come in the second edition of the Futurescape report ‘Social TV’ include:
– Shows such as The X Factor will use the Facebook Credits digital currency so that viewers can readily pay to vote.
– Facebook and Twitter: this lets viewers instantly recommend shows to friends and followers, encouraging them to subscribe to pay-TV channels for particular programmes.
– More than 30 start-up companies are launching innovative forms of social TV to entertain viewers and provide value for broadcasters and advertisers: most have deep integration with Facebook and Twitter.
– The social networks’ power over the TV business will increase, because the future of television is social.
– Many viewers already communicate via Twitter and Facebook on mobiles and laptops while watching TV. This trend can only grow: consumers are buying Internet TV sets with Facebook and Twitter apps pre-installed and also entertainment tablets, such as the iPad.
– Viewers commenting during programming, particularly live event shows such as the Oscars, is likely to boost viewing and raise advertising revenue for broadcasters.
– Connected TV sets with Twitter and Facebook apps mean that television programming will co-exist with social media on the same screen. Television shows will be viewed with an on-screen, social context.