Virgin Media has confirmed that Sky Anytime will be launched on Virgin Media VoD.
Virgin Media TV customers now have access to On Demand content from a range of Sky channels in line with their underlying subscriptions, with the content bundled into their existing TV package at no extra cost.
Customers subscribed to the Sky Movies Collection will now be able to access up to 500 titles from Sky Anytime as well as over 500 movies made available through FilmFlex, PictureBox and Virgin Media Player.
Sports fans subscribed to the Sky Sports Collection will also have access to highlights from the Barclays Premier League, UEFA Champions League football, international cricket and European Tour Golf.
Sky Anytime on Virgin Media has is already rolling out, initially for customers on Virgin Media’s XL TV tier who will have instant access to popular shows On Demand including Glee and Steven Spielberg’s Terra Nova. From early 2012 selected programmes from these channels will also be made available to M+ TV customers and above through Sky Anytime on Virgin Media.
A range of On Demand content from Sky’s channels will also be made available in the coming weeks online through the Virgin Media Player service.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “The addition of Sky Anytime on Virgin Media forms part of our ongoing commitment to developing a compelling and complete digital entertainment service. With a growing On Demand library designed to offer range and depth, all delivered instantly, customers now have even more flexibility to enjoy whatever they want, whenever they want it.”