Advanced Television

Digital STB growth to hit 14% in 2012

November 9, 2011

The worldwide satellite STB market has experienced slow to negative growth in recent years as both the number of subscribers and the conversion from SD to HD has impacted the market. That trend is about to change as In-Stat research forecasts that digital satellite STB unit shipments will grow by nearly 14 per cent in 2012.

“New technology in many ways is powering the expected uptick in unit shipments,” says Michelle Abraham, Research Director. “Increasingly powerful processors enable a more personalized viewing experience with downloadable apps and recommendation engines. An improved graphics capability also enhances the user experience, providing satellite service providers with a new feature set to compete for subscribers.”

New research findings include:
– The Asian market is expected to stabilise, following slow subscriber growth.
– In North America, the move to a server/client model impacts shipments because client devices will not all be set top boxes.
– The Indian market has experienced huge growth with 6 platforms competing for subscribers.
– Pace was once again the top supplier of satellite STBs in 2010 with Technicolor and EchoStar following as was the case in 2009.
– SD DVRs will disappear in some markets in favor of HD DVRs, although we expect them to remain in some cost-conscious markets.

Categories: Articles, Equipment, Markets, Research, STB