Amazon’s LoveFilm has signed a wide ranging multi-year deal with Warner Bros. The deal covers DVD rentals and the online service that will compete with Netflix next year.
The deal does not affect BSkyB’s rights to show PPV and pay-TV movies on its services, with Warner Bros saying that it has carved out a new “second pay-TV window” for the first time that will see LoveFilm get titles exclusively for its subscription streaming service.
“The establishment of a second pay window with LoveFilm is an important evolution in the way films are made available for viewing in the UK in ever-more convenient ways,” said Jeffrey Schlesinger, president of Warner Bros International Television Distribution.
Netflix has signed three deals in a little over a week with Miramax, Lionsgate and MGM.
“This significant deal with LoveFilm and its parent company Amazon takes a 360 degree approach to delivering Warner Bros’ world-class movies across multiple business lines,” said Josh Berger, the managing director of Warner Bros in the UK.