ActiveVideo Networks, creators of CloudTV, the cloud-based app platform for television, will show how a television app platform based entirely in the network cloud can enable unparalleled service velocity of next-generation navigation and other services at the Cable Congress March 7-9.
During the three-day event at The Square in Brussels, ActiveVideo will demonstrate how its new CloudTV H5 platform combines the key standards in content creation and video delivery – HTML5, MPEG and H.264 – to provide fast and flexible development and deployment of rich, compelling apps to any current or future digital set-top box, CI-Plus enabled television orconnected CE device.
An ultra-thin or “zero client” solution, CloudTV places the user interface and the application platform in the network cloud to enable new apps and navigation tools – including voice-control – to be delivered even to the oldest digital set-top boxes, without the lengthy authoring and regression cycles required by legacy STBs. CloudTV H5 allows any content or application that is created in HTML5 to be processed in the network cloud, and delivered as an MPEG or H.264 stream to any existing set-top box, as well as to connected TVs, tablets, and other devices.
“What sets ActiveVideo apart from other vendors that claim cloud solutions is that CloudTV H5 leverages the total power of the cloud,” said Ronald Brockmann, managing director, Europe for ActiveVideo Networks. “CloudTV H5’s ability to deliver content written once to any digital STB or CI-Plus device means that cable system operators can quickly roll out TV apps across their entire footprint, without investing in new equipment for consumers.”
Designed to interface seamlessly with existing cable operator network infrastructure, the CloudTV H5 platform executes and renders the complete application in the cloud. The application is delivered as a personalized, adaptive video stream to the set-top box or connected device, which simply passes remote control key clicks or keypad entries back through the network to the cloud with very low latency. Because CloudTV leverages processing in the cloud, not the device, it can be deployed without changing or adding a single device in the home; moreover, cloud-based processing enables rapid updating of applications, minimizing total cost ofownership or “application lifecycle cost.”
CloudTV is available on nearly 10 million screens in theUnited States and abroad with Cablevision Systems, Oceanic Time Warner Cable and other operators, as well as on Philips-brand TVs.