Advanced Television

WorldSpace relaunches in India

March 16, 2012

Timbre Media, backed by music label HMV Saragama India, is now playing out its 10-channel all-music bouquet on Vodafone’s cellular system.

WorldSpace India has been quietly recruiting staff over the past months, and Mathewkutty Sebastian, CEO at WorldSpace India (and he was previously MD for India & the Middle East at WorldSpace Inc) says Timbre is following a subscription model where one needs to pay Rs 30 a month with 300 minutes of free usage for smartphone users. An Internet-based service will soon follow.

The 10 radio channels available are Farishta (Bollywood music), Falak (Gazal), Sonar (Bengali), Umang (Gujarati), Surabhi, Tunak (Punjabi), Sparsha (Kannada), Thenisai (Tamil), Spandana (Telegu) and Madhuri (Malayalam). These also happen to be some of the channel names under which WorldSpace operated before it went bust, a little over two years ago.

The firm is also looking to raise growth capital for expansion. “Now our effort is to stabilise our business and expand on the available platforms, as we have started getting good tractions already,” added Sebastian

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Categories: Articles, Digital Radio