Advanced Television

Amazon Instant Video on Xbox 360

May 30, 2012

By Colin Mann and Microsoft have introduced a new Amazon Instant Video app for US Xbox LIVE Gold subscribers that gives customers access to movies and TV episodes on their Xbox 360 console. The app also offers access to Prime Instant Video, a service with more than 17,000 movies and TV episodes available to Prime members at no additional cost.

Customers who are Xbox LIVE Gold subscribers can find the free Amazon Instant Video app in the Xbox LIVE Marketplace for Xbox 360.

“Amazon Instant Video on the Xbox 360 console is among one of the most requested video features from our customers, so we are excited to offer yet another way for customers to enjoy Amazon Instant Video,” said Anthony Bay, vice president for video.

Iintegration with Kinect for Xbox 360 allows customers to play and search for videos with the wave of a hand or the sound of their voice, with Whispersync technology enabling seamless switching between watching on their Kindle Fire and their Xbox 360 console, without losing their place.

“Working with marks a significant milestone in our mission to make the entertainment you love more amazing on Xbox,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising, Microsoft Corp. “By bringing the Amazon Instant Video app to Xbox LIVE and adding voice search and voice control through the magic of Kinect, we’re transforming the way people discover and experience entertainment.”

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