Advanced Television

Chello Central Europe rebrands movie channels

June 18, 2012

Chello Central Europe has announced the rebranding of its two movie channels, Filmmuzeum and Zone Romantica, to Film Mania and Film Café. The new look, to be unveiled on July 2nd, will incorporate a new identity and logos designed to attract a wider audience.

Levente Málnay, CEO Chello Central Europe said: “The new brands will effectively reflect the heritage of the two channels that is engaging and innovative. Film Mania will feature movies from Hollywood and the biggest studios in the world while retaining the values of Filmmuzeum. Film Café will continue offering high-quality female focussed entertainment and relaxation. Our goal is to offer varied, fresh programming to meet the demands of Hungarian viewers, in line with the cultural values.”

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