Advanced Television

NBCUniversal VoD deal with Youku

July 10, 2012

The Lorax

China’s Youku has reached an online distribution deal with another Hollywood studio.  The Internet television company announced it has signed a multiple-year agreement with NBCUniversal International Television Distribution for VoD rights in China.

The deal covers a broad collection of current, library and upcoming NBCUniversal feature. The films will be available for on-demand viewing through Youku’s pay service “Youku Premium”.

In addition to a yearly rotating selection of more than 100 classic titles from NBCUniversal’s catalogue, upcoming NBCUniversal releases including The Lorax, and Snow White & The Huntsman will be available for the pay service. The new films will appear on Youku after their China theatrical releases.

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