Chellomedia and CBS expand partnership
August 1, 2012
Chellomedia and CBS Studios have confirmed a new agreement to create CBS-branded channels from Chello Zone’s existing bouquet of channels in 83 territories across Europe, the Middle East and Africa. This new partnership expands on a successful UK venture for CBS-branded channels that the companies launched in November 2009.
Similar to the UK venture, channels from Chellomedia’s international broadcaster division, Chello Zone, will be rebranded and reprogrammed as CBS Reality, CBS Drama and CBS Action. Each of these channels has a unique single- or multi-territory footprint, with a collective reach of 43 million subscribers throughout 83 territories.