Advanced Television

Sirius cracks 50m radio installs

August 23, 2012

By Chris Forrester

Pay-radio operator Sirius-XM says its satellite radios are now installed in more than 50 million vehicles, although not all are subscribing to its services. Sirius-XM units are now factory installed in close to 70 per cent of all new vehicles sold in the USA.

“We are proud that SiriusXM has reached this major milestone since it directly reflects the strong commitment by all automakers to satellite radio and the high level of enjoyment by consumers for our unrivalled audio entertainment service,” said Jim Meyer, President, Operations and Sales, Sirius-XM.

“The growing installation rate means that Sirius-XM is not only widely available to most new car buyers, but is also available to more and more used car buyers. We expect to double factory installed vehicles to over 100 million by 2018 and plan to offer our unique content and valuable entertainment to even more customers in the future.”

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