Akamai unveils Sola media solutions
September 6, 2012
Colin Mann @ IBC
Cloud platform specialist Akamai Technologies has unveiled its new Sola Media Solutions portfolio, designed to offer customers a powerful, yet easy-to-use way to address the challenges of online media workflow, storage and delivery.
Built on the Akamai Intelligent Platform, Akamai’s Sola Media is designed to provide unmatched scale and reliability to support customers’ objectives for their online video initiatives and meet a range of requirements across the entire content lifecycle.
Architected for openness and flexibility, Sola Media capabilities may also be accessed through open APIs to allow customers to integrate Sola Media functionality into their existing content workflows. In addition, Sola Media’s open platform approach is designed to support the integration of a variety of third-party security/DRM and advertising /monetisation technologies and platforms, in order to maximise choice.
Akamai is working with partners within the online video ecosystem to provide the broadest array of choices available to meet customer needs.
“Bringing seamless television experiences across devices is a great market opportunity that requires content providers to tackle major challenges including platform fragmentation, monetisation, buffering between content and ads, and understanding who is watching the content,” said Jeremy Helfand, vice president, Monetisation at Adobe. “Customers can easily deploy Akamai’s Sola Media Solutions together with Adobe Project Primetime components such as HTTP Dynamic Streaming (HDS) technology, ad insertion and industry-leading DRM solutions to address several of these important media workflow challenges.”
“With Sola Media Solutions, including the cloud-based transcoding and stream packaging capabilities introduced in Sola Vision, we’re offering content providers an effective way to address the increasing audience demand for high-quality online video,” said Bill Wheaton, senior vice president and general manager, Media Division at Akamai. “Through our industry-leading technologies, and by working closely with our partners in the ecosystem, Akamai is dedicated to providing our customers with solutions to help them succeed in the rapidly evolving world of online video.”