Emmerdale is first UK TV production to adopt The Digital Production Partnership’s file based delivery standards
ITV Studio’s long running soap, Emmerdale, which celebrates its 40th anniversary this year, is the first British television production to adopt The Digital Production Partnership’s (DPP) new Technical and Metadata Standards, for file-based programme delivery.
Through the DPP, seven major broadcasters (BBC, ITV, Channel 4, Sky, Channel 5, S4C and UKTV) agreed the UK’s first common file format, structure and wrapper to enable TV programme delivery by digital file in guidelines that were launched in January this year.
Working closely with the Advanced Media Workflow Association (AWMA) in the US, the DPP has been the driving force behind the creation of the organisation’s ‘AVCi100 AS-11,’ a new international file format for HD Files. The new DPP guidelines require files delivered to UK broadcasters to be compliant with a specified subset of this new, internationally recognised standard.
Matt Cleary, Head of Production, Emmerdale, said, “We now have AVCi100 throughout our entire end-to-end workflow, which makes us more efficient, speeds up delivery and improves technical quality. It’s great to see that Emmerdale’s fast approaching middle-age is not stopping it being at the forefront of new and emerging technology.”
Helen Steven, Director of Strategic Projects & Business Delivery, ITV and DPP Chair, added, “I am delighted that Emmerdale has pioneered the adoption of the new standards. I am also hugely pleased to see that The DPP’s strong lead in supporting change in the industry is beginning to deliver tangible results.”
During 2012 BBC and Channel 4 will also begin to take delivery of programmes on file on a selective basis.