Rightster appoints former ITV online chief
September 27, 2012
Rightster, the video distribution and monetisation specialist, has appointed Robin Pembrooke as VP of Product & Solutions, strengthening the senior team on the back of dramatic growth and key client wins in the last year. Rightster works with several high profile publishers across fashion, sport, news and media including the Guardian, ITN, MP & Silva, SNTV, IMG Fashion and British Fashion Council. Over 3,000 syndication partners are currently connected to the Rightster network and the company is managing 100 million views per month on YouTube.
Pembrooke will focus on scaling Rightster’s product management and UX capabilities in the UK, US and India, shaping the Righter propositions to new and existing customer segments and defining the future product roadmap.
In his previous roles Pembrooke led the online operations of Britain’s biggest advertising funded TV and radio broadcasters; ITV and Global Radio. At ITV he tripled usage of ITV Player, by deploying it to mobiles and connected TV platforms, and grew online reach through the relaunch of services such as ITV News.