DTT is increasingly monopolising the audience ratings in Spain. In September, DTT broke an audience record with an average share of 81.7 per cent, the highest rate since its launch, according to the consultancy firm Barlovento Comunicacion. By comparison, cable and satellite represented 14.1 per cent and 4.2 per cent in a country where Spaniards spend an average of 234 minutes a day in front of the television.
The highest DTT penetration is in Catalonia where 90 per cent watch TV through DTT, against the Basque Country and Canaries where cable and satellite, respectively are preferred. The regions with a highest TV consumption are Andalucia, in the south with 4 hours and 13 minutes a day, Valencia (4 hours and 8 minutes), Catalonia (4 hours and 6 minutes) and Aragon (4 hours and 2 minutes).