Advanced Television

ThinkAnalytics joins MS Mediaroom

October 3, 2012

ThinkAnalytics has joined the Microsoft Mediaroom IPTV partner programme. The ThinkAnalytics Recommendations Engine will enable Mediaroom customers to deliver robust recommendations and intelligent viewing across IP-based video services to subscribers worldwide.

By enabling features that enrich the TV experience, such as viewer profiles or contextual applications, both on the main screen and devices, subscribers can experience more personalized TV — all through one unified, intuitive user interface, powered by ThinkAnalytics.

“With today’s announcement, we’re bringing the power and versatility of ThinkAnalytics to Mediaroom for the first time,” said Peter Docherty, Founder and CTO, ThinkAnalytics. “Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household. Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device.”

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