Advanced Television

TalkTalk: 29,000 TV subs

November 13, 2012

By Colin Mann

UK quad-play comms provider TalkTalk has revealed that it has connected 29,000 customers to its TV service since September’s launch, with the base growing by 1,000 per day. According to the company, which is targeting 3 million users, the process is running smoothly with very positive feedback from users. The update came as the telco reported its Interim Results for the 6 months to September 30th 2012.

Dido Harding, Chief Executive of TalkTalk said: “We have successfully launched our TV proposition and have installed 29,000 customers to date. Customer feedback has been positive and we are growing the base according to plan, at 1,000 per day.”

The company revealed an £8 million investment in the launch of the TV proposition, reporting that it began connecting TV customers from the end of September and during October, launched its above the line marketing campaign. “We are getting positive feedback from our initial customers with net promoter scores from TV customers significantly ahead of phone and broadband only customers and we are now beginning to scale the base according to plan,” said the company.

TalkTalk announced its TV product for Plus customers at the end of July, featuring:

  • Free YouView set-top box and no additional monthly fee
  • Seven day catch up, over 70 Freeview channels including some in HD, search pause and record live TV, a huge library of films and shows from the US and UK
  • Free 12 month subscription to LOVEFiLM Instant
  • Simply priced, easy and flexible access to premium content including all Sky Sports channels and Sky Movies one month at a time, with no costly annual subscriptions.

The company expects to incur £7 million to £12 million on the launch of TV in H2, comprising initial above the line marketing expenditure and promotional costs associated with launch.



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