Fifteen industry-leading multichannel video providers and device manufacturers that deliver service to more than 90 million American households are launching an unprecedented Set-Top Box Energy Conservation Agreement that will result in annual residential electricity savings of $1.5 billion or more as the commitment is fully realised, US industry trade bodies the Consumer Electronics Association (CEA) and National Cable & Telecommunications Association (NCTA) have announced.
Participating companies include providers (listed according to number of customers) Comcast, DirecTV, DISH Network, Time Warner Cable, Cox, Verizon, Charter, AT&T, Cablevision, Bright House Networks and CenturyLink, and manufacturers Cisco, Motorola, EchoStar Technologies and ARRIS. Through the voluntary, five-year Set-Top Box Energy Conservation Agreement, which goes into effect January 1, 2013, these companies commit to the following:
“Providing American consumers with innovative services that deliver great video content and reduce in-home energy costs is win-win for customers and participating companies,” said Michael Powell, NCTA President and CEO. “Multichannel video providers and device manufacturers are proud to participate in this unprecedented initiative, and we will continue to pursue even more ways to reduce the overall energy footprint of our services.”
According to the EPA, which administers the ENERGY STAR programme, set-top boxes that are ENERGY STAR-qualified are, on average, 45 per cent more efficient than conventional models. The new energy conservation initiative will produce more energy savings overall, and five years earlier than originally anticipated by the US Department of Energy (DOE) in its most recent review of set-top box energy conservation issues. Prior to this agreement, 2018 was the earliest date that any DOE set-top box standards would have been implemented.
“Our industry today commits to a comprehensive initiative that will lead the way to energy savings for consumers in this popular and rapidly evolving product category,” said Gary Shapiro, President and CEO, CEA. “The Set-Top Box Energy Conservation Agreement will protect innovation and consumer choice while reducing energy use and saving money.”
Companies involved in the new Set-Top Box Energy Conservation Agreement will meet regularly to review and update energy efficiency measures, and to host ongoing discussions with the DOE, the EPA and other interested government agencies and stakeholders on new technologies and equipment. To create accountability and support transparency, the agreement’s terms include detailed processes for verification of set-top box performance in the field; annual public reporting on energy efficiency improvements; and posting of product power consumption information by each company for its customers.
The $1.5 billion estimate of ENERGY STAR 3.0 (ESv3) savings takes into account the replacement of DVR and non-DVR set-top boxes with set-top boxes that meet ESv3 energy efficiency levels. It also accounts for the continued trend by consumers to use more DVRs. The estimate adopts the most recent projections from energy advocates of consumer demand for more DVRs in a ‘business as usual’ trend and then assumes that the projected demand is satisfied with DVRs meeting ESv3 efficiency levels.