FUEL TV has started 2013 on a high note with its launch on OSN, the leading pay-TV network in the Middle East and North Africa.
FUEL TV which focuses exclusively on core action sports and the lifestyle that surrounds them is now the fastest growing action sports channel in the region, following the buy-out of the channel in EMEA from Fox by Portugal-based Fluid Youth Culture.
And as of February, FUEL TV will be switching to a 24/7 HD feed only on Eutelsat’s Eurobird 9 (EB9), thereby bringing the best visual experience to its audience.
Fernando Figueiredo, CEO of FUEL TV, EMEA says “We are delighted that FUEL TV has found such a high-profile and enthusiastic partner in the Middle East committed to bringing the very best in action sports programming to the region. With FUEL TV’s unique combination of live sports events from the likes of the WST surf tour, and the world’s leading motocross and skateboarding championships to irreverent shows about up and coming action sports stars, this channel speaks to the all-important youth demographic and pulls them back to the TV set.”
Emad Morcos, Vice President, Business Development, Strategy and Digital added: “FUEL TV will complement our existing sports channels addressing demand for more thrill seeking sports from around the world. As we continue to grow and analyse customer preferences, we will continue to bring on board fresh content that satisfies all customer segments. I am confident that our Middle East subscribers will enjoy the exclusive content that FUEL TV has to offer especially among our younger segments.”