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Mediaset Premium over 2m subs

January 23, 2013

From Branislav Pekic in Rome

Italian commercial broadcaster Mediaset has announced that its pay-TV unit Mediaset Premium ended 2012 with around 2 million subscribers – and there are as many pre-paid cards.

According to the head of content at Mediaset Premium, Marco Leonardi, the DTT-based platform added 62,000 new subscribers in the last quarter of 2012. Full year revenues amounted to €530 million, including subscriptions and pre-paid cards, representing a 1 per cent increase on the previous year.

Leonardi also said that while Mediaset Premium lost subscribers over all last year, advertising revenue increased, although he did not reveal any figures.

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