Advanced Television

BT heads for cloud via thePlatform

March 14, 2013

thePlatform, the white-label video publishing company and independent subsidiary of Comcast, has revealed that its cloud-based video publishing system, mpx, is serving as the central logistics system for BT’s newest IP-based TV services in the UK, including BT Vision and YouView from BT.

“thePlatform has a history of success managing video on behalf of some of the largest pay-TV operators and media companies in the world,” said Alex Green, director of TV for BT. “thePlatform enables us to simplify many of our back-end processes by providing a centralised video logistics system capable of publishing video to our new set-top boxes, and other IP-connected devices in the future.”

“BT is adopting the best aspects of cloud-based video architecture to transform the TV itself,” said Ian Blaine, CEO of thePlatform. “For customers like BT, mpx has raised the bar significantly for the OVP (online video platform) category by demonstrating that it can manage actual TV – where the stakes, volumes, and expectations are far higher than on any other screen,” he added, suggesting that the BT deal was further testament to the scalability of mpx as a comprehensive video management system.

thePlatform’s mpx video management system provides several key functions for BT. Specifically, mpx eases video workflow, coordinates playback data with recommendations engines, and enforces the viewing rights for each subscribing household. mpx’s open architecture integrates with a variety of BT’s internal systems and technology from other vendors for content delivery, set-top boxes, and user interface software.


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